Pretty Green is Liam Gallagher’s Manchester fashion brand. Founded in 2009 to bring the mod-influenced casuals aesthetic Gallagher had personally worn through Oasis and Beady Eye into a coherent fashion line. Manchester-rooted (the brand operations are headquartered in the city), King Street flagship, paisley-lined parkas as the brand signature. The Madchester aesthetic in modern brand form.
The Founding
Liam Gallagher’s brand vision
Liam Gallagher founded Pretty Green in 2009 explicitly built on the mod heritage and Madchester casuals aesthetic he had personally worn through the Oasis years and beyond. The name comes from a Jam song (Paul Weller is a Gallagher idol). The visual identity from launch was clear: mod-influenced casuals, paisley-lined parkas, harringtons, twin-tipped polos, sharp tailoring with subtle 60s influence.
Manchester roots
The brand operations have been Manchester-headquartered from launch. Initial design and back-office in Manchester. The King Street flagship store is the brand’s primary physical retail.
The 2018 administration and acquisition
Pretty Green entered administration in 2018 and was acquired by JD Sports through their fashion division. The brand has continued to operate with the original aesthetic and Manchester focus under JD ownership.
Liam Gallagher’s continued involvement
Gallagher remained involved with the brand creatively after the JD acquisition. The brand identity continues to draw heavily on his personal style and Manchester heritage.
The Brand Aesthetic
The mod and casuals crossover
Pretty Green sits in the rare space where mod heritage meets casuals heritage. Both scenes had Manchester roots, both have continued through to today, and Pretty Green is the brand most explicitly built on the crossover.
Paisley
Paisley print is the brand’s visual signature. Paisley-lined parka linings, paisley shirts, paisley scarves, paisley pocket squares. The print was associated with both 60s mod culture and Madchester, making it the perfect cross-era reference.
The parka
The Pretty Green parka is the brand’s most iconic piece. Often paisley-lined, sometimes embroidered, in olive green or navy or black. £200-400 typical. The piece that Liam Gallagher made his stage uniform for years.
The harrington
The harrington jacket (the short bomber-style jacket with collar and tartan lining) is the brand’s other signature outerwear. £140-200 typical.
The twin-tipped polo
Pretty Green’s polo shirts riff on the Fred Perry twin-tipped tradition with brand-specific colourways. £55-80 typical.
The Beatles and music collaborations
Pretty Green has done multiple music-related collaborations. The Beatles capsule (limited editions referencing Beatles albums and imagery), Sex Pistols collaborations, others. Worth knowing for collectible appeal.
The King Street Flagship
Pretty Green – King Street, Manchester
The brand’s primary physical retail. Two-floor store, full range. Worth visiting for the curated brand experience and the staff who genuinely know the brand history.
Best for
Mod-casuals crossover wear, paisley pieces, parkas, the brand experience.
Sale and discount
Regular sales, particularly Boxing Day and mid-summer. Sign up to email for early access.
Where Else to Buy
prettygreen.com
The full online range.
JD Sports stores
Selected pieces appear at JD Sports stores nationwide. Smaller selection than the standalone Pretty Green stores.
House of Fraser Deansgate
Some Pretty Green pieces stocked.
Outlet stores
Pretty Green has occasional outlet presence at Cheshire Oaks and other UK outlet centres.
The Customers
The Manchester music heritage crowd
The core customer is interested in Manchester music heritage, mod-casuals crossover, and the Liam Gallagher aesthetic specifically. Wide age range from teens to 50s+.
The Oasis fans
The Liam Gallagher connection means the brand has strong appeal to Oasis fans globally. The 2024-2025 Oasis reunion tour generated significant brand interest.
The mod scene
Modern mod scene customers find Pretty Green’s harrington jackets, polo shirts and tailored separates close to mod canon.
What Pretty Green Means for Manchester
Two things. First, the brand provides Manchester music heritage in commercial fashion form. The Madchester aesthetic, the mod heritage, the casuals influence all live on through Pretty Green in a way few other modern brands carry as explicitly. Second, the King Street flagship gives Manchester a physical celebrity-founded fashion store, which is rare for any UK city outside London.
How to Wear Pretty Green
The full Liam fit
Paisley-lined parka over a twin-tipped polo, dark jeans, Adidas Sambas. The canonical Pretty Green outfit. Slightly performative if you’re not Liam Gallagher but works for fans of the aesthetic.
The considered version
One Pretty Green piece (parka or harrington) integrated into a wider wardrobe. Works well alongside Universal Works, Edwin denim, vintage Adidas.
The mod-only approach
Pretty Green’s twin-tipped polos and harringtons sit in mod canon alongside Fred Perry. Wear them in mod-coded fits with Sta-Prest trousers and Loake brogues.
Avoid
Pretty Green head-to-toe (paisley jacket plus paisley shirt plus paisley scarf is too much). The brand’s pieces work best when one paisley element does the talking.
