PrettyLittleThing
One of Manchester's biggest fashion exports, built almost entirely as an online business.
PrettyLittleThing emerged from Manchester as an Instagram-native brand, targeting younger women with trend-driven styles at accessible prices. The business was sold to Boohoo Group and became one of the city's most recognised digital exports worldwide.
The brand built its following through influencer collaborations and social media engagement before establishing a full ecommerce presence. Physical retail stores opened much later as the digital foundation was already established across multiple continents.
Based in Manchester with distribution across Europe and beyond, PrettyLittleThing represents how a digital-first brand can scale globally while remaining rooted in a single city. The brand continues to evolve its product range and customer experience.