In The Style
Influencer-led fast fashion brand headquartered in Manchester.
In The Style built its business model around influencer collaborations and social media marketing, producing trend-driven womenswear from a Manchester base. The brand expanded rapidly by partnering with fashion influencers to design and promote exclusive collections.
The label operates as a digital-first brand with physical pop-up presence across the UK and international shipping. In The Style's approach focuses on rapid product cycles and direct influencer-to-consumer communication rather than traditional retail channels.
Headquartered in Manchester, In The Style represents contemporary fast fashion's social media-native business model. The brand competes alongside Boohoo Group companies in the online fashion space while maintaining its distinct influencer-centric positioning.